Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Among the most influential manner residences in the world. Its international achievement was not built through common advertising or mainstream trends, but via a Daring philosophy: challenge the norm, break conventions, and Enable originality converse louder than acceptance. This unconventional strategy became the muse for CDG’s around the world expansion.
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CDG obtained Intercontinental focus by presenting garments that turned down standard Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global style editors and prospective buyers early in the 1980s.
This world wide visibility strengthened the CDG Hoodie identify and captivated loyal consumers from just about every corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Wintertime selection handled the notion Comme Des Garcons in the persona,[15] the different ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine components such as corsets and flower printed costume fabrics, Persona was A different assortment that combined the feminine with the masculine.
CDG crafted a strong distribution method by positioning its merchandise in best luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite customers globally when preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as a creative space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail encounter.
While using the rise of internet shopping, CDG expanded its access by offering collections by way of Formal and partnered e-commerce platforms. Social media marketing and style communities aided distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the earth, encouraging CDG reach international mainstream visibility although keeping real to its edgy creative imagination.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than manner reveals gained worldwide media protection, reinforcing the manufacturer's name for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]